
The Hawkin Podcast 〡Hawkin Dynamics N41: Brock Crews, Sanford Power - Creating a Beneficial & Educational Experience for Interns
Mar 8, 2023
Brock Crews, a performance coach and internship coordinator at Sanford Sports, shares invaluable insights from his diverse background, including an internship at Yale. He discusses the importance of empathy in coaching and how to create meaningful intern experiences that go beyond mere exposure. Brock emphasizes balancing modern technology with old-school wisdom in athlete training and stresses the value of networking during graduate school. He also highlights the need for internships to offer real value, which is crucial in the evolving landscape post-pandemic.
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Give Interns Meaningful Floor Time
- Give interns real coaching experience in a supervised 'sandbox' so they learn by doing and safely fail.
- If an internship asks for time and money, ensure it returns equivalent practical value to the intern.
Philosophy: Athlete First, Data Second
- Sanford's philosophy: athlete-centered, performance-driven, and data-supported guides intervention choices.
- Data should support decisions without replacing athlete-focused judgment.
Make Small, Targeted Programming Changes
- Use a simple periodized template (GPP → strength → speed) and only tweak a few variables based on profiling.
- Make small targeted changes rather than overhauling everything after initial testing.



