Scrabble -- the board game in which you compete with other players in making words -- has become a familiar household name since it was introduced in 1948. Its unofficial online double Scrabulous has become one of the most popular applications on Facebook since it was launched in July 2007. Now both games are making waves as Hasbro the copyright holder for Scrabble in the U.S. and Canada has filed a lawsuit against the creators of Scrabulous -- following which Scrabulous was yanked off Facebook in late July. But in today’s fast-changing social networking environment Hasbro’s lawsuit and its attempt to control its online image may not be the right move Wharton faculty say.
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