REI's Susan Viscon on Driving Racial Equity In The Outdoor Industry With Path Ahead Ventures

In this exclusive interview recorded live from the VusionGroup studio at the World Retail Congress in Paris, Susan Viscon, VP and Executive Director of Path Ahead Ventures at REI, sits down with Omni Talk's Chris Walton and Anne Mezzenga to discuss the groundbreaking venture fund aimed at supporting entrepreneurs of color in the outdoor industry. With a career spanning over two decades at REI, including a role as Chief Merchant, Susan shares her journey and the inspiration behind Path Ahead Ventures.

Key Takeaways:

• The $30 million fund's unique approach to direct equity investments and grants
• Strategies for inviting and supporting diverse founders in the outdoor industry
• The power of inclusive design and community activation in driving business success
• Leveraging purpose to shape decision-making and create customer loyalty

Learn how REI is working to scale Path Ahead Ventures and drive meaningful change in the outdoor industry.

#REI #PathAheadVentures #SusanViscon #RacialEquity #OutdoorIndustry #EntrepreneursOfColor #InclusiveDesign #PurposeDrivenBusiness #OmniTalkPodcast #WorldRetailCongress

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