Scaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle Suzuki

In this episode of Builders Wanted, we’re joined by Michelle Suzuki, Chief Marketing Officer at Commerce. Kailey and Michelle delve into the impact of agentic commerce, the evolution of AI in customer engagement, and strategies for maintaining consistency and relevance in marketing. Michelle also shares insights on the challenges and opportunities in rebranding and driving data-driven marketing.

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Key Takeaways:

• Embracing change and leveraging data-driven insights are essential for marketers to stay relevant and effective in a rapidly evolving commerce landscape.
• The most successful marketing strategies combine creative brand-building with rigorous data analysis, ensuring that emotional connection and measurable outcomes drive growth.
• Truly understanding your audience and meeting them where they are enables organizations to deliver more personalized, impactful experiences.

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“ The front end and the back end, it's sort of like that brand and demand element is how do you make this holistic ecosystem that is really productive for the experience and really driving what that looks like as you put together your overall strategy.  It's so important to think holistically about what it is that you're meaning to deliver and incorporating all of those elements together so that there aren't jagged, hard edges between them. But it's all one entire ecosystem that presents something that is more comfortable and relative to what it is that the user is hoping to experience with you.” – Michelle Suzuki

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Episode Timestamps:

‍*(01:56) - What being a builder means to Michelle 

‍*(06:07) - The shift most critical for brands right now

‍*(13:05) - Bridging the gap between data-driven and creative marketing

‍*(27:30) - Lessons from rebranding

‍*(33:04) - Building teams for speed and effectiveness

‍*(35:13) - Quick hits

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Links:

Connect with Michelle on LinkedIn

Connect with Kailey on LinkedIn

Learn more about Caspian Studios

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Sponsor

Builders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what’s next? Learn more at twilio.com.

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