Eat Blog Talk 557: Build a Hungry Email List You Can Rely On (Regardless of Shifting Google Algorithms) with Emily Baksa
In episode 557, Emily Baksa teaches us how to build an engaged email list and why this is essential for our businesses, especially during volatile times.
Emily is a food copywriter and content strategist who uses mealtime to make a positive impact on people and the planet. She writes crave-worthy, conversion-generating copy for food bloggers, CPG brands, chefs, farmers, and other culinary change makers to help grow their businesses.
In this episode, you'll learn practical tips for creating enticing opt-ins, email series showcasing your expertise, providing valuable, personalized content and leveraging testimonials and reader favorites.
Key points discussed:
- Build email series: Create ongoing email conversations around seasonal topics or your areas of expertise to keep subscribers engaged.
- Highlight reader favorites: Share the most popular recipes or content from your site each month to focus on what readers enjoy rather than self-promotion.
- Optimize opt-ins: Craft enticing sign-up offers that showcase value to visitors through solutions to common problems or personalized experiences.
- Leverage expertise: Lean into your unique knowledge or skills when developing opt-ins and content to form a strong connection with potential subscribers.
- Consider quizzes: Interactive opt-in formats like quizzes provide a customized experience that can appeal to subscribers' interests.
- Focus on readers: Reframe emails, content and offers from the subscriber's perspective by emphasizing value and benefits rather than self-promotion.
- Build relationships: Develop trust and loyalty by communicating regularly with subscribers through a variety of personalized, non-promotional messages.
- Own your business: Invest in email marketing to gain more control over monetization and revenue through direct paid offers to your engaged audience.
- Think creatively: Don't limit yourself to traditional strategies; explore new marketing channels and formats to take your business in an empowering direction.
- Engage subscribers: Keep content fresh through light refreshes while leveraging subscriber data to continuously provide relevant value and keep them involved.
Connect with Emily Baksa