Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1)
In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus.
They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers.
Whether you're new to Shopify or an experienced seller looking to stay ahead, this episode is packed with actionable strategies and future-focused predictions.
Key Takeaways:
- Shopify Evolution: Deonnah outlines how Shopify has transitioned from Debut to Dawn, and now to the new Horizon theme, offering more flexibility and AI-powered tools.
- AI Integration: Both the theme builder and theme generator now feature AI capabilities—but success still depends on the quality of your prompts.
- Theme Migration Tips: Migrating from Dawn to Horizon requires rebuilding custom templates. Early adoption helps avoid rushed transitions later.
- SEO in Social Media: SEO isn’t just for websites—Deonnah explains how it intersects with social media marketing.
- Pricing Services: Deonnah shares her method of pricing services based on the client’s business scale and goals, not a one-size-fits-all approach.
Memorable Quotes:
- “Google’s confused for the first time since 1996.” – Deonnah Carolus
- “Everyone’s trying to figure out how to get AI integrated into everything.” – Deonnah Carolus
Listener Action Items:
- Evaluate Your Shopify Theme: If you’re still using Dawn or Debut, start testing Horizon now to prepare for the future.
- Play with AI Tools: Begin experimenting with Shopify’s AI builder and theme generator to familiarize yourself with their capabilities.
- Document Your Custom Pages: Before migrating, inventory your custom product and collection pages to simplify rebuilding th
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
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