Conscious Tech Don Norman on Designing for Sustainability and A Better World
Don Norman has paved the way for design as we know it. He is a retired Professor, Apple VP, and co-founder of Nielsen Norman Group. His 21 books include Emotional Design, Design of Everyday Things, and Design for a Better World.
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Chapters
(00:00:00) Don Norman introduction
(00:01:39) Don’s 5th retirement
(00:04:10) Design Lab University of California San Diego
(00:05:47) Author of 21 books(00:08:33) Design for a better world is spreading
(00:10:35) What’s wrong with human centered design
(00:11:50) Expanding our mind and staying curious
(00:14:00) Logic is not how people think
(00:16:49) The value of creativity
(00:18:37) How economics is significant to design
(00:20:53) Nobel Prize for economics
(00:24:08) Sidetracked on profit
(00:26:00) Changing human behavior
(00:29:33) Prioritize the most important thing
(00:31:50) Problems like climate change are invisible
(00:32:33) Greenwashing is good
(00:33:54) If your company is wrong, give them a solution
(00:37:14) You must understand the entire company
(00:39:30) How design increases the quality of life
(00:44:52) Lifestyle changes since writing the book
(00:49:22) The US medical system has been taken over by profit
(00:51:30) Politics and lobbying for Apple
(00:54:25) The world is complex
(00:55:16) Design systems
(00:57:34) Are ICs powerless?
(01:00:02) UN Sustainable Development Goal 17
(01:00:31) The Netherlands is a leader for sustainability
(01:04:38) Colonialism rules the world
(01:11:23) It’s not too late
Don’s Resources:
Design for a Better World Resources
Nudge: Improving Decisions About Health, Wealth, and Happiness
Understanding Computers and Cognition: A New Foundation for Design
Empire of Cotton: A Global History
Where to find Don Norman:
Linkedin: https://www.linkedin.com/in/donnorman/
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