Fashion People Mad Mag
Mar 13, 2026
Alastair McKimm, founder of Prototype_ and head of VTG Studios, a creative director and stylist known for editorial work. He walks through the highs and lows of Fashion Month. They unpack runway staging and tactile details. He talks about launching Prototype_ magazine and the push to reinvent the format. They also debate designer moves, brand identity struggles, and standout shows.
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Why Big Houses Matter For The Whole Industry
- Big houses lifting the industry matters because their hits create broad desirability and commerce momentum.
- Alastair McKimm and Lauren Sherman point to Chanel, Dior and YSL as examples that drive shoppers and raise the category for everyone.
Make Editorial The Engine Of A Creative Studio
- Build a creative company as a constellation, not just a magazine: editorial leads product and services.
- Alastair is launching Prototype as a creative studio, consultancy and magazine with first issue due September.
Buying Chanel Felt Like A Childhood Dream
- Lauren Sherman described buying an early Chanel jacket and how that fulfilled a childhood fantasy about fashion.
- She said the emotional wonder of seeing transformative clothes is why she and many fans respond strongly to Machu's work.