Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives. 5 Leadership Tweaks to Boost Profitability, with Margaret Brown
Building a powerful personal brand as a leader isn't just about what you say online; it's about the culture you create within your organisation. When your team feels seen, valued, and connected to a larger purpose, that positive culture becomes your most significant competitive advantage.
But how do you move from simply having values on a poster to truly living them? In this episode, I talk with my friend and best selling author of 'Culture Pays', Margaret Brown, a leadership expert with 35 years of experience, about the art and science of building a culture that pays.
We explored several key areas during our conversation:
✳️ The Three Pillars of Leadership: Margaret explained that successful leadership requires a balance of business acumen, technical excellence, and-the often-neglected pillar-values and behaviours. We discussed why the EQ side of leadership is the true differentiator that separates thriving organisations from the rest.
✳️ The Real Cost of a Bad Culture: We looked at the hard numbers behind employee disengagement. With "quiet quitting" costing the global economy an estimated $8.9 trillion, it's clear that culture has a direct impact on the bottom line. Margaret shared a case study of how one company reduced its attrition rate from 12% to under 1% by focusing on its culture.
✳️ A Framework for Transformation: Margaret introduced her "Five Ls" of leadership-Listen, Learn, Lead, Leverage, and Live by your values. This model provides a practical process for leaders who want to understand the blockers in their organisation and inspire their teams to do their best work.
Here are three actions you can take this week based on our discussion:
✳️ Conduct a Listening Tour: Don't wait for formal surveys. Actively seek feedback from your employees, partners, and stakeholders. Ask them what's holding them back and what they need to succeed.
✳️ Practice Visible Leadership: Find small but consistent ways to connect with your team and show you care. It could be as simple as knowing the name of the person who brings the coffee or starting a "Good News Monday" meeting to celebrate weekly wins.
✳️ Audit Your Values: Look at your official company values and then honestly assess whether they are reflected in the daily experiences of your team. If there's a gap, start a conversation about how to close it.
More about Margaret Brown : https://www.margaretbrownconsulting.com/free-chapter/
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(00:00) Introduction
(01:42) Welcome Margaret Brown
(03:04) Are Leaders Born or Made?
(06:51) The Three Pillars of Leadership
(10:07) Company Culture and Purpose
(13:31) Leading with Vision and Purpose
(17:10) Living Your Company Values
(21:34) Belonging in a Post-Pandemic World
(24:12) The Staggering Cost of 'Quiet Quitting'
(28:58) The Importance of Visible Leadership
(33:26) Connecting with Margaret and Her Book 'Culture Pays'
(35:00) Conclusion
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