The Journal. Neom, Pt 2: The Emperor’s New Clothes
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Apr 26, 2025 
Tony Harris, an education expert, and Andy Wirth, a ski executive, share their firsthand experiences at Neom, Saudi Arabia's ambitious city project. They reveal shocking insights into the project's mismanagement, with a cash-bleeding operation led by a volatile CEO. Discussions highlight the disconnect between Neom's grand visions and grim realities, including runaway spending and environmental concerns. Their reflections on the struggles between development and nature’s beauty raise important questions about future sustainability.
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Manipulating Financial Metrics
- Neom's project costs ballooned while executives manipulated internal rate of return (IRR) figures to hide financial realities.
- Raising projected profits offset higher costs, sustaining illusions of progress.
Shielding MBS from Reality
- Neom staff voiced strong doubts about feasibility and cost of the Line, citing risks and disbelief.
- Despite concerns, executives kept MBS shielded from reality, encouraging a culture of unquestioning execution.
Attempted Reform Met with Fury
- Andy Wirth was angered by destructive development plans at Neom Mountain and tried to appeal directly to MBS.
- His attempt to propose a sensible alternative was blocked and met with furious opposition from Nadmi.