2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

Jun 1, 2023

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In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook.

Being in the right place at the right time. Steve's origin story and how he got into the fitness industry. (2:05)
Being in a good space yourself to find that right person. (12:40)
His start in male physique competitions and dealing with the politics involved. (14:16)
The massive role genetics play. (27:36)
Starting his vlog and when his business started taking off. (30:28)
The apple sauce and peas & carrots of social media. (34:42)
His experience working on the Biggest Loser. (38:02)
Finding himself in a rebranding phase and examining his life during the pandemic. (52:19)
Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08)
Why so much of health is community. (1:09:45)
Have his views on health & fitness changed post-COVID? (1:13:18)
The evolution of his training. (1:14:21)
Why he has no problem NOT posting. (1:16:01)
The journey behind creating the Fitness Culture App. (1:17:20)
From LA to St. George. (1:23:00)
The most misunderstood thing about him. (1:25:05)
Did insecurities drive him to the gym? (1:26:08)
What traits from his dad will he transfer to his kids? (1:27:18)
His relationship with money and the challenge of people-pleasing. (1:29:33)
Enjoy the process. (1:32:54)