Bloomberg Businessweek Berkshire-Owned Brooks Running Sees Another Record Year
Feb 13, 2026
Dan Sheridan, CEO of Brooks Running and long-time company leader, shares highlights from a record year and major global expansion. He talks growth drivers, resilient consumer demand, supply chain stability, tariff pressures, and a China store strategy. Discussion also covers long-term planning under Berkshire Hathaway and Brooks’ product-focused innovation.
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Participation Drives Sales Growth
- Brooks grew 16% in 2025, showing a healthy consumer for running products.
- Dan Sheridan says participation growth drives sales and Brooks is "winning the runner at the cash register."
Supply Chain Stabilized Recently
- Sheridan reports supply chains have largely normalized over the past four to five months.
- He notes trade tensions eased and operations stabilized for their category.
High Tariffs, Long-Term Response
- Brooks faces high tariffs in its category and expects some margin compression.
- The company has worked across the value chain to manage tariff exposure long term.