228: Marketing Lessons from Wall Street with Miriam Schulman

Life's lessons can come from unexpected sources. Looking back on my days working on Wall Street, I realize I was marketing myself even when I was an employee. So no matter what kind of work you do: for someone else, or for yourself, marketing matters.

Marketing is about making yourself memorable.

What we're unpacking in this episode:

• Extracting marketing lessons from my experience on Wall Street
• What you can learn about selling art from purse parties
• Refining your presentation skills and elevator pitch

There are so many more nuggets to be taken from this experience that I share here, such as knowing your clients and understanding how to present your art in terms that excite collectors versus the way some of us default to describing styles and mediums of art. I share a story about how the host shared her art collection with me, and it's a great example you don't want to miss.

People always collect art that has special meaning to them, and the more you can talk about your own personality, your own values, where you're from, the more likely you're going to connect…

Mentioned in this episode:

How to Use Your Natural Genius with Anna Tsui (Episode 218)

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