Founder's Journal

The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures

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Dec 6, 2022
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ADVICE

Let Merchants Curate Personal Discovery

  • For commerce, highlight what customers engage with most and let merchants curate personalized story bubbles.
  • Automate best-seller or persona-based selections, but allow manual editing for creative control.
ADVICE

Make Digital Programs Shareable

  • For digital programs, design physical or visual artifacts members want to share to generate user-created marketing.
  • Encourage tagging and reposting to amplify authentic testimonials without heavy ad spend.
INSIGHT

Identity Makes Brands Viral

  • Brands peak when they create identities people adopt and proudly broadcast to others.
  • Identity-driven brands (Nasty Gal, Girlboss) turn customers into cultural promoters and free marketers.
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