Ep69 Michele Kasl - How to Build a Website That Actually Converts: The Truth About Trust, Messaging, and Standing Out Online

As an experienced entrepreneur, host Suzanne Taylor-King knows that your website isn't just a digital business card... it's your trust builder, your authority establisher, and often your first (and only) chance to connect with potential clients.

In this episode, Suzanne sits down with Michele Kasl, a 20-year veteran of web design and branding who's built her agency on a refreshingly simple principle: websites need to answer two questions... Can you solve my problem? And do I trust you?

You'll discover:

• Why Michele threw out the "serve everyone" mentality and niched down to WordPress (and how that one decision transformed her business)

• The psychology behind website conversions that most designers completely miss

• How one word like "boutique" or "bespoke" can completely reposition your brand and attract premium clients

• Why AI tools are powerful... but can't replace the strategic thinking that comes from decades of experience

• The biggest mistake entrepreneurs make when DIY-ing their websites (hint: it's not what you think)

• How to know when it's time to stop doing everything yourself and invest in the right partnerships

Suzanne brings her signature blend of strategic insight and authentic conversation to this discussion, sharing her own journey from health coach to business strategist and what she's learned about showing up consistently in the online space.

If you've ever wondered whether your website is working as hard as you are... or if you're ready to move from "version one" of your business to that polished, professional "version two"... this episode is your roadmap.

Because as Michele says: You can't connect the dots looking forward. You can only connect them looking back.

Find all the show notes and links here: https://www.unlockyourwaywithstk.com/69