a16z crypto show Social Media Secrets: How to Build Your Presence
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Jan 13, 2025 Join Gauthier Le Meur, meme maestro and co-founder of Alongside, alongside Ish Verduzco, A16Z crypto's Social Lead, as they unlock the secrets of social media success. Discover how to attract a following while staying true to yourself. They delve into turning personal passions into viral hits, the role of humor in content creation, and the importance of authenticity versus algorithm play. Learn to build trust in the DeFi space and craft a relatable online persona that resonates with your audience.
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The Flywheel Effect
- Treat social media like compound interest, making small, regular contributions.
- Each post expands reach and potential followers, increasing impact over time.
Content Scheduling Strategy
- Schedule content in advance to free up time for creative, in-the-moment posting.
- Batching content creation reduces daily pressure and ironically boosts top-performing posts.
Ish's Social Media Success
- Ish Verduzco credits social media obsession for his career, starting with a job at LinkedIn and then a global social lead role.
- He leveraged social media to DJ worldwide, booking a US tour independently, showcasing the platform's power.