Channels with Peter Kafka

Elon Musk funds Trump — and owns Twitter. What does that mean?

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Nov 6, 2024
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ANECDOTE

Gaffney's Unexpected Path to Journalism

  • Gaffney, with no media experience, met Moritz while fundraising for a non-profit.
  • Moritz proposed starting a news company, leading to Gaffney running the Standard.
INSIGHT

Standard's Initial Strategy

  • Gaffney aimed to run the Standard like a tech company and prioritized video content.
  • This was a unique approach for local publishers at the time.
ADVICE

Product-Focused Approach

  • Focus on creating a product that speaks for itself rather than relying on marketing.
  • The Standard's organic growth demonstrates this principle.
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