My guest on this week’s episode of The True North Show is Joanna Sharma. Joanna shares with me how a placement in a tech start-up company during the time she was studying at University, opened the door for her to step into her power of the human side of marketing. She also talks about the challenges she faced when she first started her company, particularly the fact that she didn’t have as much freedom as she thought she would and how asking for help was so incredibly important.

Bio:

Joanna Sharma is a seasoned digital marketing leader with 25 years of experience building data-driven strategies, campaigns, and systems for business growth. As Founding Director of Drum Digital, she has led a team specialising in CRM and automation platforms such as HubSpot and GoHighLevel, delivering streamlined customer journeys and measurable marketing ROI. Joanna’s notable successes include doubling a Sydney law firm’s monthly enquiries without increasing ad spend, reviving sales conversion for a solar company through automation, and leading a five-year transformation for a power supply business, boosting product enquiries by over 50%.

Renowned for her commitment to understanding clients’ businesses and bridging diverse teams, Joanna is known for her strategic vision combined with hands-on execution. She thrives on solving complex digital challenges, turning scattered efforts into performance-driven engines for results.

Now, Joanna is ready to bring her expertise client-side—seeking opportunities to lead and nurture high-performing teams, launch innovative platforms, and demonstrate to boards and stakeholders the full potential of digital marketing done right.

Social Media:

Website: www.drumdigital.com.au

Facebook: https://www.facebook.com/drumdigital

Instagram: https://www.instagram.com/drum_digital/

LinkedIn: linkedin.com/company/drum-digital

TikTok: @joannasharma

Work That Feeds The Soul with Joanna Sharma | Ep. 23