The Watch ‘Beef’ Season 2 With Creator Lee Sung Jin. Plus, ‘Euphoria’ Season 3, Episode 3 and ‘House of the Dragon’ S3 Teaser.
9 snips
Apr 27, 2026 
Lee Sung Jin (Sonny Lee), TV writer and creator of Beef, discusses Beef Season 2, his writing process, casting choices, and work on an upcoming X-Men film. He talks about setting the season in Ojai and Seoul, the show’s tonal mix, millennial cringe details, smart actor collaboration, and how Youn Yuh-jung and Song Kang-ho came aboard.
AI Snips
Chapters
Transcript
Episode notes
Beef’s Deliberate Tonal Formula
- Lee Sung Jin frames Beef as a deliberate tonal cocktail mixing Soprano-like darkness, White Lotus water-cooler bingeability, and melancholic arthouse pathos.
- He used a “beholder share” TED Talk to convince Netflix to accept ambiguous, participatory storytelling in episode three.
Pitch With Finished Visuals And Music
- When pitching, Lee over-communicates creative intent with detailed PowerPoints, score, mock frames, and title cards to remove ambiguity.
- He treats pitches as creative acts that set the downhill momentum for production and network buy-in.
Season Two Intentionally Avoids Repeating Season One
- Lee avoided repeating season one’s inciting domino by slowing the burn and shifting to two couples, aiming for a sophomore leap rather than a retread.
- He ran 16 network drafts on episode one to find a fresh structural shape.