Video Creators How to Use Emotion to Drive Action on YouTube [feat. Tamsen Webster]
13 snips
Jul 18, 2022 
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Use A Two Part Problem To Create A Curiosity Gap
- Use a two-part problem: their current point of view and your new point of view to create a curiosity gap.
- Anchor the shift by showing what most people focus on versus the aspect you prioritize.
Sequence Messages To Produce Cognitive Dissonance And Resolution
- Sequence goal, problem, and truth to create cognitive dissonance that drives people to resolve it by accepting your solution.
- When viewers agree step-by-step, they'll more readily accept your offered change and act.
Always Translate Analytics Into Human Outcomes
- Tie data and analytics back to human outcomes; don't present numbers in isolation.
- Explain what the numbers mean for viewer behavior so creators can act on the insights emotionally and practically.