Order of Man PETE ROBERTS | Why Scrappiness Could Be Your Greatest Asset
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Aug 19, 2025 
Pete Roberts, the founder of Origin and Jocko Fuel, dives into the power of scrappiness and resilience in achieving success. He shares insights on authentic branding and the life lessons jiu-jitsu teaches about commitment and personal growth. Discussion ranges from redefining success to the importance of hiring based on potential over pedigree. Pete illustrates how regular individuals can accomplish extraordinary feats through determination, and he reflects on how life's challenges shape our definitions of success.
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Employee Took A Decade Then Skipped The Line
- Ty Nichols started as employee eight and, after a decade learning, bought an abandoned golf course and built a huge following.
- Pete used Ty's story to show employees can "skip the line" by taking risks after learning.
Hire Willingness, Not Just Experience
- Give chances to people who say "I'll do anything" and show up without expectations.
- Use their willingness to learn as the key hiring signal, not polished resumes.
Spot And Promote 'Deep Selects'
- Look for emotional intelligence, resourcefulness, and employees who know the next step without being asked.
- Pluck those "deep selects" early and give them responsibility to accelerate their growth.
