SHE-TALKS with Lisa Jones How SHE Went from $10K Left in the Bank to $30M in Sales with Tanja Filipovska from Mad Mia
What would you do if you had just $10,000 in the bank, three young kids at home, and one chance to test your dream?
For Tanja Filipovska, founder of Mad Mia, the answer was simple: go all in.
In this episode, Lisa sits down with the brilliantly bold Tanja, who shares how a job designing kids' socks led her to reimagine what a fashion brand could be. When she saw that kids weren’t just wearing her designs - they were coming to life in them - she knew she had something special. With fearless creativity and relentless drive, she took the leap to buy the business, pouring everything she had into turning Mad Mia into a lifestyle brand that now sells across the globe.
Tanja’s journey is packed with grit and colour - from taking a $7K gamble on an Easter show stall with just $10K left in the bank, to building warehouses across three continents and collaborating with giants like Disney.
Along the way, she’s navigated copycats, protected her IP and remained obsessively connected to her customer base. This is a must-listen for any founder ready to dream big, go all in and stay wildly true to their vision.
What You’ll Learn:
✨ How Tanja went from employee to owning Mad Mia
✨ Why the Easter Show gamble with her last $10K changed everything
✨ How she's fending off copycats with airtight IP protection
✨ What it takes to manage 3 warehouses and launch into Brazil
✨ Why she still runs social media herself…and how community powers her growth
Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.
Resources and Links:
Follow Mad Mia on Instagram → @madmia
Shop the socks → madmia.com
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co
Join the SHE-com Community HERE
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.