Ep. 297: The Critical Concept in Strategic Planning: Why Customers Don’t Care About Your Services

Organizations build strategies around what they sell instead of what customers are hiring them to accomplish.

This episode discusses the concept of Jobs to Be Done thinking
(without jargon), Why “services” is not a strategy, how to define the highest-value job your customer hires you to do, and the danger of competing on scope instead of outcomes.

In this episode: Dr. Emi Barresi, Lee Crowson Nic Krueger, Natasha Desjardins, Tim Sharples

I/O Career Accelerator Course: https://www.seboc.com/job

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