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With his over 30-year experience, Gerry Murphy has led the marketing function for some of the biggest retail brands on both sides of the Atlantic. In Gerry's book And You May Find Yourself: A Guided Practice to Never Fearing Death Again, he describes his medical trauma in great detail – being put in an ICU for five days, completely isolated, and using his love for music as the backdrop of his story.

What We Discuss with Gerry Murphy:

Dealing with personal feelings of doubts and insecurities
Weaving music into his story
Being put in the ICU and the idea of practicing death
The book writing process
How much time he spent on writing
The smallest gifts are the greatest

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E138: Under the Hood: Your Marketing Engine & How It Works