AI-Driven Marketer: Master Practical AI Marketing Skills

Experimentation With AI Is Over. Here's What Wins in 2026.

24 snips
Jan 28, 2026
Guest
Courtney Baker
Courtney Baker, CMO of KnownWell and host of AI Know How, brings hands-on marketing AI experience. She explains why endless experimentation fails. She shows how to embed AI into workflows and meeting cadences. She highlights custom GPTs, simple automations, and practical guardrails. She stresses focusing on outcomes so teams adopt AI organically.
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ANECDOTE

Make Agent Experiment That Failed

  • Courtney recalls struggling to build an agent in Make and feeling it was terrible and hard.
  • That failed experiment reinforced returning to problem-focused AI efforts.
ADVICE

Start With Custom GPTs For Routine Tasks

  • Build simple custom GPTs for routine tasks like voice replication and lead qualification before automating complex agents.
  • Ship many small GPTs early to gain daily returns and reduce reliance on complex automation tools.
ADVICE

Favor Simple GPTs Over Complex Automations

  • Prioritize building a dozen simple custom GPTs before investing in Make, n8n, or complex automations.
  • Avoid chasing complex integrations until you have clear, repeatable V1s from GPTs.
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