The Lifestyle Practice Podcast For Dentists 294. How He Took a Practice From $840K to $1.6M in One Year
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Feb 2, 2026 Dr. Cody Santora, a dentist and practice owner who bought an underperforming office, doubled collections from ~$840K to $1.6M in a year. He explains staffing changes, fee adjustments, and schedule tweaks that drove growth. He also covers creating team buy-in, daily training, and using coaching for accountability.
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Bought A Fixer-Upper He Knew
- Cody Santora chose to purchase the underperforming practice he already worked in instead of building a startup from scratch.
- He valued existing staff, patients, and momentum over a brand-new building and equipment costs.
Growth That Benefits Everyone
- Cody framed practice growth as benefiting patients, staff, and himself simultaneously.
- That service-first leadership created shared buy-in and improved outcomes for everyone.
Hire For Capacity And Incentivize Growth
- Add productive team members like hygienists and assistants to increase patient capacity and procedures per day.
- Implement a bonus system to align staff incentives with growth and reward effort.