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From Journalist To Devoted Follower
- David Fuller quit his job and launched Rebel Wisdom after being inspired by Jordan Peterson's lectures and mythic synthesis of psychology and philosophy.
- He travelled to interview Peterson and built a channel that grew from that connection before later feeling disillusioned.
Institutions Erode, Individuals Fill The Void
- As institutional trust wanes, people increasingly follow charismatic individuals online for meaning and direction.
- The internet era amplified this by giving gurus disproportionate reach and cult-like followings.
How A Label Became A Movement
- The 'Intellectual Dark Web' label boosted a loose network of public intellectuals into a branded movement with millions of followers.
- The group traded taboo-breaking conversation for cultural influence and a growing online army of supporters.