
How I Built This with Guy Raz Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
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Apr 2, 2026 Angie Bastian, co-founder of Angie's BOOMCHICKAPOP and food philanthropist, shares startup stories and hard-earned lessons. They discuss choosing outside investment versus loans, breaking stigma to build word-of-mouth for medical products, and how to scale food brands authentically while protecting family time. Short, practical conversations with real founders grappling with growth and identity.
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Choose Investors Who Let You Run The Business
- When seeking outside capital, consider minority investors who let you keep control and align with your values.
- Dan recommends strategic minority investments like Sherbrooke Capital that enhanced scale without changing how they ran the company.
Mission Fit Matters More Than Just Capital
- There are investors and family offices interested in mission-aligned, regenerative food brands.
- Michelle's rejections (asked to go conventional or change terms at signing) show fit matters more than money.
Use Loans Or Advisors To Hit Milestones Before Equity
- Use interim financing and senior hires to reach the next sales milestone before selling equity.
- Dan and Guy suggest bank financing or hiring a seasoned C-level advisor to open retail doors like Target or Costco.

