1 Insight S23EP10: Want a new type of client? This will help...
24 snips
Aug 8, 2024 Mash, a coach for high-level entrepreneurs, and Sayoko, who supports women with immigrant backgrounds and military veterans, dive into transformative strategies for attracting new clientele. They explore the power of research projects to enhance client interactions and discuss the importance of authentic connections, particularly with venture capitalists and affluent philanthropists. The conversation highlights effective questioning techniques and the motivations behind women's philanthropy, providing actionable insights for coaches to elevate their practices and client relationships.
AI Snips
Chapters
Transcript
Episode notes
Use A Research Project To Enter A New Niche
- Use a research project to credibly enter a new high-level niche by positioning yourself as a peer producing valuable insights (white paper or book).
- Ask for 10–15 minute interviews framed as research, promise to send the finished paper, and leverage each conversation to approach bigger VCs.
Show Up As A Peer Not A Novice
- Show up energetically as a peer, not a novice asking to be taught, by researching the person and referencing their recent work.
- Name two things you admire from their public writing and use that to create collegial rapport before asking questions.
Ask VCs About Mindset And Struggles
- While researching VCs, include mindset questions about struggles and advice they’d give emerging investors to surface coaching opportunities.
- Use those answers to become an expert on how venture capitalists think and where coaching could help.