Customer journey orchestration is everywhere right now. Slides. Demos. Board decks. But most CS teams are trying to force customers through a neat journey that doesn’t exist.
In this Growth Pill, I break down:
- Why rigid customer journeys fail in the real world
- What “journey orchestration” actually means in practice
- Why AI is exciting, but also dangerous, without the right data
- Why you need both structured and unstructured data
- And the one move CS leaders should make in 2026 if they want to move fast
If you’re a Customer Success leader experimenting with AI, journeys, or orchestration, this is a reality check worth watching.
This is Growth!