The Growth Podcast How Maven Builds Product, and Whether You Should Take a Maven PM Course with Maven CEO Gagan Biyani
Oct 12, 2024
Gagan Biyani, co-founder and CEO of Maven, shares his journey from Udemy to leading a new wave of cohort-based learning. He discusses why many online courses struggle and how Maven’s approach offers a unique solution. Gagan dives into the exciting dynamics of product management, emphasizing the importance of hiring the right talent and continuous learning. He also reflects on Udemy's branding challenges and the strategies Maven uses to grow and engage instructors. Tune in for insights on building successful products in today's education landscape.
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Monthly Rotations Keep Product Focused
- Maven rotates focus monthly across email, discovery, recommendations, free funnels, and admin surfaces to ship iteratively.
- Small team size enables flexible pod structures and rapid re-prioritization.
Scope Before You Ship
- Allocate distinct scoping time before committing engineering resources to a feature.
- Use short designer-led scoping pods to de-risk and define projects before shipping.
Put Growth In A PM Pod
- Hire a growth PM to own product-driven growth, Lightning Lessons, and marketplace-specific acquisition levers.
- Give that PM a small pod (2 engineers + designer) to move fast on scalable growth bets.