Jack Vaughan Podcast Justin Poore | Lead Producer of Cleo Abram's Huge if True
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Jun 17, 2025 
In this conversation with Justin Poore, lead producer and animator of Cleo Abram's Huge If True, he reveals the story behind their creative partnership. They discuss unique approaches to script editing, the value of engagement on social media, and how shorts have fueled their growth. Justin also dives into their production strategies, including the importance of locking scripts before animation and the innovative use of field shoots. Plus, he shares insights on balancing design and animation for high-quality content!
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Run Table Reads For Scripts
- Use table reads to test scripts aloud and refine phrasing and flow before production.
- Hearing lines in voices exposes awkward phrasing and leads to better edits.
From Solo To Small Core Team
- The team evolved from Cleo plus contractors to a small full-time crew: Justin, Logan (lead editor) and Nicole (science producer).
- Justin handles creative producing and animation while Logan owns editing and short-form repurposing.
Reuse Assets, Recraft Stories
- Don't just chop long-form visuals into shorts; extract or rework material into independent narratives.
- Audiences quickly detect chopped content, so repackage assets into new micro-stories.