KQED's Forum “Hella Town” Traces the History of Oakland Through Its Built Environment
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Nov 5, 2021 
Mitchell Schwarzer, an architectural and urban historian and author of "Hella Town," explores the complex history of Oakland's development. He discusses how urban planning decisions shaped economic disparities and community displacement. From the industrial powerhouses of the early 1900s to the revitalization efforts today, Schwarzer highlights the ongoing challenges of gentrification and the impact of policies like Proposition 13. Listeners gain insights into the vibrant yet tumultuous identity of Oakland's neighborhoods and the need for sustainable growth.
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Post-War Oakland's Failed Vision
- Post-World War II, Oakland's leaders envisioned the city as a command and control center for the East Bay, mirroring San Francisco's shift towards an office and tourist economy.
- This plan failed due to factors like Oakland's poorer demographics, unrealistic development plans, and the new freeway system enabling suburban residents to bypass Oakland.
Jack London Square's Development Challenges
- Jack London Square's development was slow until the 1980s when a plan for a regional shopping center failed.
- Factors like paid parking, limited freeway access, and Oakland's reputation contributed to the failure, contrasting with Emeryville's success in attracting retailers.
Adams Point's Density
- Adams Point's transition from single-family homes to a denser, multifamily neighborhood highlights the evolution of urban districts.
- Developers capitalized on the area's favorable location and increasing property values, gradually replacing houses with apartments.
