Building a Brand That Shines: The Car Wash Marketing Playbook

This week on The Chris Salerno Show, Chris is joined by Stephanie Yocum, Chief Marketing Officer at QC Capital, for a deep dive into what makes AquaShine Express Car Wash’s marketing strategy different from the rest.

In an industry where most car washes rely on coupons, outdated tactics, or inconsistent branding, AquaShine has built a marketing engine that drives loyalty, wins awards, and powers rapid expansion across multiple states. From data-driven campaigns to a consistent, customer-first philosophy, Chris and Stephanie share the principles that have helped AquaShine stand out in a crowded space.

Whether you’re in the car wash industry or simply looking for ways to elevate your own brand, this episode is packed with insights on building trust, consistency, and long-term customer loyalty.

Connect with Stephanie: 

LinkedIn: www.linkedin.com/in/stephanieyocum

IG: @aquashineexpress

Website: Aquashineexpress.com 

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Connect with Chris Salerno:

Website: www.qccapitalgroup.com
LinkedIn: Christopher Salerno
Instagram: @chris_salerno_
X (formerly Twitter): @Chris_Salerno_
TikTok: @chris_salerno_