169. Growth Audience Targeting with Crystal Foote at Digital Culture Group

Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she's helping brands reach diverse audiences in a meaningful way.

We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn't cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of oversimplifying audiences. Plus, we explore the impact of smart audio advertising and how it helps brands speak to multicultural households in a more personal way.

We also get real about rejection and resilience in marketing. Crystal shares her take on staying strong, showing proof of your work, and bouncing back from setbacks. We touch on why diversity and representation matter—not just in advertising but in education too—and how seeing yourself in stories can be life-changing.

Crystal's passion and dedication to inclusivity shine through in this episode, making it a must-listen for anyone looking to grow their audience with authenticity and impact. Tune in for great insights, inspiring stories, and practical takeaways to transform your marketing approach!

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About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.

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2. Hybrid model where we activate and we train

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Timestamp:

(00:03) - Empowering Growth Audience Targeting Strategies

(10:11) - Diversifying Audience Targeting Strategies

(17:39) - Enhancing Audience Insight and Engagement

(23:21) - Optimizing Audience Insight and Engagement

(33:48) - Overcoming Rejection and Finding Resilience

(41:36) - Inspiring Diversity and Encouragement

Meet Our Guest:

• Crystal Foote

• https://www.linkedin.com/in/crystal-foote/

• https://www.digitalculture.group/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• https://www.heleneparker.com/

• Programmatic Media Experts | LinkedIn

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/

• As a Programmatic Ninja: https://www.heleneparker.com/course/

• Programmatic Coaching Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944

• Programmatic Digest

• Youtube | LinkedIn

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes | LinkedIn

• https://www.linkedin.com/in/manuela-cortes-/

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