Behind Her Empire #118: Change Your Mindset and Achieve Dreams with Cayli Cavaco Reck, Founder of Knockout Beauty
We’re back to new episodes starting this week (yay!) and we’re beyond excited to have the lovely Cayli Cavaco Reck, skincare entrepreneur and founder/CEO of Knockout Beauty, a full-service beauty business that is focused on conscious beauty for the modern-minded.
Cayli has always been always dealing with some kind of skin issue throughout her life. As a teenager, Cayli struggled with acne and the medication that she was put on to resolve her skin issues sent her into a state of emotional turmoil. Then in her 30s, she was battling melasma after a laser procedure went awry. After years of battling and overcoming her skin issues, she wanted to share her personal skincare journey and everything she learned with women everywhere.
As a side project, she started an IG account called “Knocking on Forty”. She immediately struck a chord with followers and garnered a large community of women who were looking for a more holistic approach to skincare. A year later, Cayli completely switched careers and launched her first brick-and-mortar store... and the rest was history. She now has a successful direct-to-consumer business as well as retail locations in both NY and LA.
In today’s episode, Cayli talks about the connection between mindset and success, her approach to cultivating an abundance mindset, the value in being disciplined as an entrepreneur, the power of small changes, and some of the foundational wisdom that she has drawn from various mentors over the years (including her powerhouse parents!).
In this episode, we'll talk to Cayli about:
* Exploring the link between mindset and success. [3:05]
* Cayli’s approach to fostering an abundance mindset and “handling hard better.” [7:04]
* Some of the key lessons that Cayli learned from her powerhouse parents. [15:17]
* Cayli shares the story of her personal skincare journey. [20:07]
* The study that Cayli did that inspired her to change her career. [25:36]
* What Cayli discovered to be the key to turning followers into customers. [26:37]
* Advice for fostering community. [28:12]
* Why discipline is such an important trait for entrepreneurs to cultivate. [28:54]
* The value in being led, as well as leading. [31:07]
* Cayli’s initial idea for Knockout Beauty. [32:56]
* When Cayli realized that Knockout Beauty was going to be much more than a side hustle. [33:37]
* The inevitable challenges of being an entrepreneur, and a tip for how to deal with them. [36:12]
* Examples of the different types of capital that exist. [39:29]
* Cayli’s approach to funding and growing her business. [40:35]
* Don’t underestimate the power of small, incremental changes. [43:54]
* Balancing work and family as an entrepreneur. [45:58]
* Cayli’s greatest dream and greatest fear. [46:35]
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Follow Cayli:
* Knockout Beauty Instagram: https://www.instagram.com/knockoutbeauty/
* Website: https://knockoutbeauty.com/
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* Instagram: https://www.instagram.com/yasminknouri/
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