The Content Cocktail Hour How to Roll Out Your Messaging With Your Team and the Market
In the crowded B2B marketing space, there is no room for disjointed messaging. The Juice has been gradually revamping its messaging and positioning with the help of customer feedback and outside experts. There are many considerations when rolling out fresh messaging, like how it will affect the website, content, and customer communication. It’s also important that the marketing, sales, and CS teams are all aligned and on the same page. Speaking of alignment, The Juice is hosting a webinar, 'How to Align Your Sales and Marketing Team Around Modern Data,’ on August 24th at 1:00 EST.
0:00 Introduction
2:00 Eric Williamson
3:05 Messaging evolution at The Juice
6:02 Brett’s priorities
8:10 Messaging rollout
11:12 Website pillar pages
13:00 Closing words
Webinar on August 24 at 1:00 PM EST 'How to Align Your Sales and Marketing Team Around Modern Data' : Register Today
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