Side Hustle School Ep. 3328 - Q&A: “Why do online courses cost so much—or so little?”
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Feb 10, 2026 Discussion about why online course prices range from inexpensive to very expensive. Short breakdown of how your target audience influences pricing. Talk about linking price to clear, measurable outcomes and credentials. Comparison with free resources like YouTube and guidance to price slightly above free alternatives.
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Price Reflects Value And Audience
- Online course prices vary because value, audience, and outcomes differ widely across topics and creators.
- Price signals both perceived quality and the type of customer you will attract, so it shapes your audience.
Charge For Outcomes, Not Hours
- Focus on the outcome your course delivers, not just the information you share.
- Price a little higher than you think you should to reflect that outcome and attract the customers you want.
Listener Example: A $3,000 Voiceover Course
- Larry from Vancouver noticed course prices ranged from about $50 to over $3,000 and asked why pricing is so inconsistent.
- He cited a voiceover course priced at $3,000 plus a monthly fee as an example that seemed both outrageous and ingenious.