Metal Mayhem ROC: AC/DC Logo Designer Gerard Huerta on Rock History

The story behind some of the most recognizable logos in rock history starts with designer Gerard Huerta.

In this conversation, Huerta takes us inside the creation of legendary visual identities tied to AC/DC, Boston, Blue Öyster Cult, and Ted Nugent—explaining how these now-iconic designs began as everyday assignments inside the 1970s record industry.

He breaks down the real process behind album artwork at CBS Records, how art directors shaped concepts, and why most bands weren’t even directly involved in early visual decisions. From hand-drawn lettering and analog production techniques to the evolution of logos into global brand identifiers, this is a rare look at how rock’s visual language was built.

Huerta also reflects on the lasting impact of his work beyond music—including HBO, Time Magazine, and People—and how modern design has shifted toward mobile-first thinking, where everything must translate to a screen just inches wide.

This is a deep dive into music, typography, and pop culture—told by the artist whose work you’ve seen your entire life, whether you knew his name or not.

Metal Mayhem ROC: https://metalmayhemroc.com/
Gerard Huerta: https://gerardhuerta.com/
Instagram: https://www.instagram.com/gerardhuerta/
Facebook: https://www.facebook.com/gerard.huerta

Learn more about your ad choices. Visit megaphone.fm/adchoices