Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

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Show Notes

Sherlock — Derek's product we're talking about
Userlist.io — Jane's SaaS product
Clearbit — a tool for enriching customer data
ProductLed — a resource by Wes Bush on product-led growth
Notes from Baker St. — Sherlock's blog on product engagement
Follow Derek on Medium
Follow Derek on Twitter: @dskaletsky

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