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David Richo: Better Than Revenge

Mar 9, 2026
David Richo, psychotherapist and author of Sweeter Than Revenge, explores why retaliation hides grief and offers kinder alternatives. He discusses the neuroscience of revenge, cultural love of payback, Buddhist and nonviolent responses, and a four-step practice to grieve, speak up, and choose goodwill.
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INSIGHT

Revenge Activates Short Lived Reward

  • Revenge feels immediately rewarding because it activates the brain's reward circuits.
  • David Richo cites Milton and neuroscience to show that the pleasure is short-lived and soon ricochets back into bitterness.
ADVICE

Practice Non Retaliation Like A Muscle

  • Practice non-retaliation as a daily muscle-building exercise for love.
  • Richo frames non-retaliation as training that cultivates love over time, contrasting primitive retaliatory impulses with evolved virtues.
INSIGHT

Forgiveness Is Internal Not Legal

  • Forgiveness is an internal process separate from pardon and doesn't remove consequences for the other person.
  • Richo defines forgiveness as letting go of ill will, blame, and plans to retaliate, which can follow non-retaliation practice.
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