The Manufacturing Marketer SEE DESCRIPTION: What's going on with video in 2026? w/ Taylor Corrado
Mar 19, 2026
Taylor Corrado, video marketing lead at Wistia who helps businesses adopt video-first strategies. They discuss video trends for industrial marketers in 2026. Short-form social clips versus long-form conversion videos. Practical low-fi formats and how to plan shoots for many repurposed assets. Rethinking webinars as reusable, high-value content.
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Video Keeps Human Trust In An AI World
- Video remains uniquely human in an age of AI because generated video still sits in the uncanny valley.
- Taylor Corrado argues AI will be used for productivity, not believable human-first video, so on-camera content stays valuable.
Write Content To Feed LLMs And Humans
- Content on your website still matters because LLMs use it as source material even if human traffic shifts.
- Taylor notes the audience has shifted: you write for AI indexing as much as for humans now.
Match Video Length To Intent
- Use short social clips for engagement and long form for conversion depending on the viewer intent.
- Taylor recommends 15–60s selfie/straight-to-camera clips for social and longer pieces to drive trials, demos, or sales conversations.