The Dentalpreneur Podcast w/ Dr. Mark Costes 2430: The Disney Playbook for Dental Marketing Success
Jan 23, 2026
Ryan Gross, founder of CMO Share and former experiential marketer at places like Walt Disney, applies human behavior and data to dental growth. He discusses branding basics, local visibility tricks, and practical collateral. He covers phone and scheduling KPIs, website conversion and AI-ready content, plus community outreach and operational metrics that boost marketing ROI.
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Episode notes
Design Websites For Fast Conversions
- Do design your website to convert in under 90 seconds with clear emergency and doctor info.
- Prioritize phone number, emergency button, and schedule-online CTAs on every page.
AI Shifts How People Find Dentists
- AI changes search from keyword ranks to conversational, personalized discovery.
- Feed AI with original content (video, clear service pages) so assistants can surface your practice.
Answer Patients' Three Questions Fast
- Do structure service pages around patient goals and answer cost, duration, and pain upfront.
- Use short doctor videos and explicit FAQs to feed AI and speed decisions.
