Football Is Losing Gambling Sponsors… What Happens Next? | Ep. 747

Gambling sponsorship in football is changing… and the impact could be huge.

In Part 2 of our deep dive, we explore what happens next as the Premier League moves away from front-of-shirt gambling sponsors and what it means for clubs, fans, and the wider industry. 

👉 Who loses the most money
 👉 Why some clubs could struggle to replace sponsors
 👉 The rise of crypto, forex, and “alternative” partners
 👉 And whether football is just swapping one problem for another

🎧 In this episode:

•  Which Premier League clubs are most exposed to sponsorship losses 
•  Why gambling brands dominated football sponsorship for years 
•  What replaces gambling sponsors (crypto, trading, finance?) 
•  The risk of unregulated brands taking over 
•  How sponsorship is shifting from shirts to smarter activations 
•  Why marketing strategy in football is entering a new era 

💡 Key takeaway:
 This isn’t just about banning gambling sponsors… it’s about who fills the gap next — and whether that’s actually better.

🎙️ Host: Charlie Horner
🎙️ Guests: Martyn Elliott & Ted Menmuir
🎬 Producer: Luke Miles

💡 Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate:
 https://hubs.la/Q02gLC5L0

#iGaming #Football #PremierLeague #Gambling #SportsBetting #Sponsorship #FootballBusiness #BettingIndustry #Crypto #Podcast