An Important Metric in Facebook Advertising - CPM

In this podcast, I will dive into a very important metric in the Facebook Advertising world - CPM (Cost Per Thousand). The interesting thing is that history has repeated itself throughout every single time in this world. Opportunities have come and gone. Radio came into existence and it was affordable to advertise on it. A lot of people and brands made a lot of money but then it got expensive! Many brands flooded the media channel and eventually, it became overpriced. 

 

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