Marketing Against The Grain Use AI for Ideas, Not Content (Here’s How)
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May 5, 2026 They unpack why using AI to generate content first leads to repetitive, forgettable work. They explain the “Opposite Start” approach for flipping mainstream narratives to find blue-ocean ideas. They demo a Claude skill that researches trends, clusters narratives, and produces inverted ideation lenses. They show how an AI-driven brief can spark original hooks and storytelling directions.
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Use AI For Ideation Not Drafting
- AI's biggest value in content is ideation, not content crafting.
- Kieran argues starting with AI-generated ideas causes convergence, so ideation tools reveal unique angles before writing.
Experiment Showed AI Produces Similar Angles
- Kieran ran an experiment giving four people the same AI topic and they produced very similar angles.
- That demonstrated AI's tendency to push creators into the same red ocean of ideas rather than uniqueness.
Start With Opposite Start Ideation
- Invert prevailing narratives to find undercovered angles using an "Opposite Start" framework.
- Kieran's CloudSkill flips clustered narratives into six inversion lenses like reframe, tension, cost, and category.