Dash Drinks: The challenger brand scaling patiently

Dash Water is a UK-based, challenger drinks brand that was founded in 2017 by Alex Wright and Jack Scott. With a team of just 35 people, it sells more than 60 million cans of fruit-flavoured, sparkling water drinks a year. It focuses on a new category of mass market drinks which promise to be healthy and sustainable. In this Business Leader episode, Wright explains his growth strategy with Richard Harpin. He explains how Dash tackles food waste by using “wonky fruit”, which would otherwise go to waste – like 40% of the food globally that is made but never consumed. Wright also shares how they found investors to help them grow (with three rules for choosing them), how he’s built a healthy workplace culture while scaling and how to use a combination of coaching and mentoring to improve as a leader.

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