Internet People The convo about niches & personal branding you weren’t supposed to hear
Dec 6, 2024
A candid chat about how platform momentum shapes creator legitimacy and why Instagram still feels like the measuring stick. They compare platform power and how traction on TikTok or Substack can become business proof. A fresh take on defining a niche as multiple audience groups instead of one topic. Ideas on what content counts for your feed and how everyday details spark parasocial connection.
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Instagram Feels Like The Legitimacy Score
- Instagram feels like a legitimacy metric even when other platforms and businesses are working well.
- Anna and MJ describe knowing they've succeeded on TikTok and Substack yet still feeling Instagram's pull and self-consciousness over reach.
TikTok Momentum Became Proof To Build A Business
- Gaining traction on one platform proved to Anna she could build an audience and start a business.
- She used TikTok success as proof, then translated that momentum into starting a business and growing on Substack a month later.
Define Five Audience Groups Not One Niche
- Don't lock your personal brand to a single topic; instead define five audience groups you serve.
- MJ explains listing target groups (e.g., fiction lovers, cat lovers) frees you to post widely while still attracting the right people.