Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast The HVAC Marketing System That Will Dominate 2026
Mar 27, 2026
A tactical breakdown of the marketing system reshaping HVAC growth in 2026. Topics include controllable versus uncontrollable demand, the exact channels driving consistent leads, and reallocating ad spend to double revenue. Learn rapid response systems, multi-touch follow-up, and which Google tools work on different timelines.
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Three Pillars That Make HVAC Marketing Work
- Consistent marketing success rests on three pillars: generating enough demand, controllable demand levers, and fast lead response.
- John Wilson emphasizes that if any pillar breaks, schedules empty and growth stalls, reframing marketing as a system not luck.
Invest 7 To 10 Percent In Marketing
- Spend healthy marketing dollars; most healthy HVAC businesses spend roughly 7%–10% of revenue on marketing.
- John Wilson contrasts $30k/yr spend on multi-million dollar firms as a sign the business is underinvesting and fragile.
Doubling Revenue By Flipping Brand Dollars To Lead Budget
- After acquiring a company, Wilson shifted budget from brand to lead channels and doubled revenue from $100k to $240k in 30 days.
- He increased spend on LSA, Angie's List, and Modernize to immediately fill the board.