Marketing Operators How We Track Revenue and Ad Spend Hourly During Cyber Five
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Nov 25, 2025 Explore the shift from daily to hourly revenue tracking during the intense Cyber Five shopping period. Learn how operators use tools like Northbeam and Supermetrics for real-time adjustments to ad spend. Discover the critical balance between maximizing revenue and maintaining efficiency, while navigating inventory and budget strategies. The conversation dives into team coordination, bi-hourly check-ins, and the importance of testing to avoid overspend disasters. Finally, uncover best practices for a successful and scalable holiday weekend.
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Peak Spend Proved Highly Incremental Last Year
- Last year a scale-up test showed peak-period spend delivered exceptionally low cost per incremental orders.
- Connor Roland's team found the extra Black Friday dollars were highly incremental and worth scaling.
Use Two‑Hour Checkpoints For Dynamic Scaling
- Meet every two hours with paid teams during peak days and adjust budgets based on short-term pacing shifts.
- Only increase spend if subsequent hours confirm revenue growth greater than the initial pacing surplus.
Optimize For Net Contribution Dollars
- Optimize for net contribution dollars, not percent profitability, when choosing between more revenue or higher efficiency.
- Sometimes lower ROAS at larger scale yields bigger absolute profit dollars.